Predictive insights are the future of business, and within the suite of Salesforce’s Einstein products – there is a tool called Einstein Prediction Builder that all users will want to become familiar with. Einstein Prediction Builder lets you make predictions about almost any field in Salesforce with just a few clicks. Then you can use the predictions to power a workflow, focus your efforts, and work smarter. Some of the most common use cases for Einstein Prediction Builder could be centered around Lead Score & whether or not your sales teams are spending time on leads that are likely never to convert. Or perhaps your Support Team gets a particularly low CSAT score on cases of a certain priority? Or one of the most common – predicting what customers are likely to churn? Let’s dive in and start predicting!
-Pick your object (standard or custom): perhaps you want to focus on which customers are likely to churn? For instance, this could be the contact or account object where you update if churned status.
-Pick your field you want to predict: in the example, if this is a the Churned field – you’ll want to just ensure that there are other records in Salesforce that show some records as churned and some as not
-Pick the contributing fields: whichever object you select, you’ll want to then select those supporting fields that help tell the story around a churned customer. You may select every field or decide to omit certain ones that don’t contribute valuable insights.
-Save your selections & Salesforce will create a new field to populate the prediction in: In the above example, you can create a field such as “Churn score”.
-Finally, embed the Einstein prediction component on the page layout of the object you selected.
Although the setup can be somewhat straightforward – there are some key challenges that need to be considered. One major challenge is volume of data available to build the prediction around. You will want to have a large data set for Einstein to review & build its predictions around. Furthermore, the quality of that data is also key. If there is a data problem, you will most likely have a prediction problem. However, if you feel good about the place your data is in & know you have the volume of outcomes that be used for historical perspective – then you are perfectly setup to get started! As of now, Salesforce does allow each Org the opportunity to build & deploy 1 free prediction….so lets get going!