Salesforce recently wrapped up their annual week-long customer event, known as Dreamforce, with several big announcements. Amongst the news of recent major acquisitions, Salesforce announced the rollout of Einstein Automate. Einstein Automate is a whole set of workflow solutions completely fueled by AI. This end-to-end workflow automation solution will help empower people and businesses to be more productive.
Einstein Automate encompasses several products designed to improve workflows inside organizations. For starters, the company has created Flow Orchestrator, a tool that uses a low-code, drag and drop approach for building workflows, but it doesn’t stop there. It also relies on AI to provide help to suggest logical next steps to speed up workflow creation.
The two biggest elements of the Einstein Automate automation are Flow Orchestrator and MuleSoft Composer.
- The new Flow Orchestrator is a low-code workflow development tool that allows users to compose workflows that automate complex, multi-user processes and approvals. Flow Orchestrator speeds up projects and processes with AI-generated next steps and recommendations that prompt users throughout processes and quickly identify bottlenecks causing delays. For example, the mortgage approval process, which is complex and requires extensive documentation and verification, can be streamlined into an automated workflow that helps process applications seamlessly and without delays.
- The new MuleSoft Composer for Salesforce is the fastest and easiest way to connect disparate apps and data to Salesforce and develop a 360 degree view of the customer without developing any new code. Unlocking and connecting data across apps and systems is one of the biggest challenges businesses face. MuleSoft’s new The State of Business and IT Innovation report shows more than 80 percent of line of business employees want easy access to data and IT capabilities in order to be productive as digital projects increase. MuleSoft Composer for Salesforce allows administrators and other business users to move faster with a library of pre-built connectors and templates to easily automate integrations.
In addition to making these features available in Salesforce, the AppExchange will now include a section of its store solely dedicated to Einstein Automate. Businesses can discover more than 700 automation solutions built by Salesforce and our partners on the new Einstein Automate collection page on Salesforce AppExchange, such as solutions for robotic process automation (RPA), Einstein Bots, Flow Templates, Actions and Components, MuleSoft Connectors, Process Libraries, partner solutions and more. Organizations can implement pre-built solutions to automate processes quickly, rather than build from scratch.
It is important to keep in mind that these features are expected to be released later in the year 2021, with a beta version expected mid-year.