With LinkedIn becoming the most popular social networking tool in the workplace, it was only a matter of time before and integration was created to streamline this tool with Salesforce. Many sales professionals use social selling through LinkedIn, organically growing leads and prospects through social messaging – but all those efforts can be shared with Salesforce. The integration is fairly seamless, and can be set up in minutes. Let’s take a look at some of the most beneficial features of LinkedIn Sales Navigator.
Key Features:
-Integrations
We’ve already mentioned how the tool can integrate with Salesforce, but also has the capability to integrate with other popular apps, such as: Lucidcharts, HubSpot, Drift, G2, Outreach, Oracle Sales Cloud, etc.
-Targeted Searches
The Sales Navigator advanced search function gives reps the power to more narrowly target their ideal leads and discover relevant connections.
Sales reps can choose from a large number of filters for prospects and/or companies including the following:
· Keywords
· Geographic location (by region or state)
· Job title
· Company name
· Company size
· Company type (e.g., public, private, non-profit)
· Group membership
· School
· Years of experience
· Industry
· Job opportunities
· Number of followers
These premium search filters save reps time by helping to target the most relevant connections, so they can spend more time selling, and less time prospecting.
-Automated lead generation
The Lead Recommendations feature suggests relevant leads based on your sales preferences, search history, profile views, and past saved leads. This is a great feature because it saves reps a step in the sales process, helping them fill their pipeline faster with relevant connections.
-Powerful sales insights
The beauty of Sales Navigator is that the more you use it, the more data it can use to deliver valuable insights.
As you search for prospects, save leads, and make connections, Sales Navigator will keep you posted on updates in your network such as:
· Job changes
· Company updates
· Relevant connections and warm leads
-Access to out-of-network connections
One of the biggest benefits of LinkedIn Sales Navigator is the opportunity to extend your sales reach outside your direct network. Normally, you can only view the limited profiles of people outside your network. Sales Navigator lets members “unlock” that information (up to 25 profiles a month) so you can better understand your leads and make more meaningful connections.
LinkedIn Sales Navigator of course comes with a cost, and is not worth it for some Orgs. If your team needs help making that determination – contact us today!